Video Up!
Store and UA creative that earned its place in the charts, one test at a time.
Overview
A photo and video editing app by Leadtech Group, where I was Marketing Graphic Designer from 2022 to 2025. I designed its store screenshots, Custom Product Pages, app previews and UA creatives, adapting each set to the culture, slang and taste of every region. Four months of A/B testing took the app from #50 to #16 in its App Store category, with store click through rising from 4% to 8.8%.
